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A car drives down a coastal highway. The passenger and their dog stick their heads out the windows. Shot was taken as part of the 2024 Road Trips Up Around the Bend/Playful Journeys Brand campaign shoot.
The Greater China Mission, held November 13-20, brought Visit California delegates to Taipei, Guangzhou, and Chengdu to reconnect with key partners and strengthen California’s presence in the region. The mission opened in Taipei with a welcome dinner and a sales day featuring mega training and meetings with top trade partners. Delegates then continued to Guangzhou for additional training, networking, and valuable market insights. The trip wrapped up in Chengdu with productive meetings and engagement with partners across western China. Throughout the week, the mission reinforced relationships and highlighted new opportunities for collaboration across Greater China.
Publication cover mockup with background for Visit California's FY 25/26 printed California Visitors Guide.
Stock image by LeoPatrizi taken in Venice Beach, CA, in April 2018. 4 friends roller-skate along Venice Beach in Santa Monica, CA during sunset.

The World Cup in California

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Marketing Strategic Framework FY26/27

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2026 Visitors Guide released

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‘California: Where Every Stop Becomes a Story’ showcases rural regions
CEO Update: California’s game plan for the World Cup
Global Influencer Advisory Board visits Greater Palm Springs
Market spotlight: Italy
IMM North America and NYC Media Mission drive travel media engagement
Engaging India’s growing outbound market at Brand USA Travel Week
Shot in spring 2023, by The Shipyard/Matthew Turley for the PME campaign. Photo shows a group of professionals talking amongst themselves at the Rady Shell in San Diego.
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Taking a photo of the view in Catalina Island, California on January 18, 2022.
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